“AT&T has launched a rebranding advertising campaign, “Rethink Possible“, including television commercials, print and online ads, social media like Facebook, signs in stores and messages aimed at employees. The campaign plays down the letters “AT&T” and plays up the company’s globe logo. Craig Stout, senior creative director at Interbrand, New York, says that it is time to trust in the public’s recognition of the AT&T globe logo without the letters. “Recognition of the logo as the symbol of AT&T is “in the high 90 percentage” among consumers, and displaying it without the “AT&T” echoes the way Nike is recognized by its swoosh and Target by its target. The globe will frequently be displayed in different colors and styles.” The campaign is being supported online at www.att.com, Flickr, Twitter and Facebook.”
Credits: Rebranding campaign by Interbrand (New York) Advertising developed by BBDO (Atlanta and New York)
“The Model Apartment is a provocative campaign that is designed to introduce a premier boutique development featuring the interior designs of acclaimed American fashion designer Zac Posen, located at 16 West 21st Street in New York City. The new short film and ads (including Taxi TV, print, OOH, banner ads and hand-stitched brochures) bring to new life the traditionally staid category of real estate advertising by capturing the essence of Posen’s condominium designs for New York residents and engaging potential buyers in a uniquely entertaining and arresting way.”
Advertising Agency: Imagination, USA Director: Josh Rogers Director of Photography: Steve Hellerstein Creative Director, Writer: Josh Rogers Art Director: Will Dean Editor: Yazmany Arboleda Producer: Sharon Mendelow Set Designer: Robert Pyzocha Production Designer: Bradley Schmidt Production Assistant: Katie Courson Original Music: Arletta
“Presumably, this wasn’t what John Lennon meant by instant karma: A European automobile commercial in which that singer is featured has drawn swift outrage from fans, as well as a rapid defense from his son Sean Ono Lennon.”