Posts tagged with Brands

Posted 2 months ago
by whatsthebeef

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Sources of Intangible Value:
Brand: Brands, trademarks, customer goodwill, company reputation;
Market Position: Contracts, licenses, legal monopolies, customer lists;
Business System: Organizational models, software investment, proprietary process, franchise rights; and
Knowledge: R&D, patents, human capital, IP.
Source: Why Trust Matters More Than Ever for Brands by @deepaprahalad (Harvard Business Review) http://blogs.hbr.org/cs/2011/12/why_trust_matters_more_than_ev.html

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Posted 2 months ago
by whatsthebeef
via teaim

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Reblogged teaim:

Indie Brand, the latest book by Anneloes van Gaalen, delves into the world of independent brands. With interviews and great photography of brands like Threadless, fritz-kola, WeTransfer and many more. Wishlisted!

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Posted 4 months ago
by whatsthebeef
via dzifaa

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Nielson Social Media Report 2011 - short but sweet/ interesting

Reblogged: dzifaa

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Posted 7 months ago
by whatsthebeef
via -kristen

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Reblogged createthegroup: Consumers choose to keep tabs on the brands they love via Twitter, Facebook and dozens of other social media sites Zoom Image

Reblogged createthegroup:

Consumers choose to keep tabs on the brands they love via Twitter, Facebook and dozens of other social media sites

(Source: blog.getsatisfaction.com)

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Posted 7 months ago
by whatsthebeef
via infoneer-pulse

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10 brands that won't be around in 2012

Reblogged infoneer-pulse:

24/7 Wall St. has created a new list of brands that will disappear, which includes Sears, Sony Pictures, American Apparel, Nokia, Saab, A&W All-American Foods Restaurants, Soap Opera Digest, Sony Ericsson, MySpace, and Kellog’s Corn Pops.

Each year, 24/7 Wall St. regularly compiles a list of brands that are going to disappear in the near-term. Last year’s list proved to be prescient in many instances, predicting the demise of T-Mobile among others. In late May, AT&T and Deutche Telekom announced that AT&T would buy T-Mobile USA for $39 billion. The deal would add 34 million customers to the company and create the country’s largest wireless operator.

» via MSNBC

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Posted 11 months ago
by whatsthebeef
via gregmelander

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Reblogged gregmelander:

FUTURE BRANDED EXPERIENCES

The best brands say user experience design and marketing in the same breath. We know the best user experiences sell themselves through word of mouth as walking billboards. via berenicering

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Posted 1 year ago
by whatsthebeef

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Have you met Poppy?

Poppy is a Labrador from Tunbridge Wells, who likes to talk to brands in the hope that they will talk back and become her friend.

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Posted 1 year ago
by whatsthebeef

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Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs

Polishing your self-image with counterfeit goods may lead to lying, cheating and cynicism

Source: RT @BRITEconf: Faking It: Why Wearing Designer Knockoffs May Have Hidden Psychological Costs [SciAm] http://bit.ly/937ZYp

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Posted 1 year ago
by whatsthebeef

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Posted 1 year ago
by whatsthebeef
via agenerousdesigner

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Reblogged: agenerousdesigner 2010 FIFA World Cup | Brand Wars (via tewe) Zoom Image

Reblogged: agenerousdesigner

2010 FIFA World Cup | Brand Wars

(via tewe)

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Posted 1 year ago
by whatsthebeef

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Source: RT @BrandingField: Trend Report - The Visual Language of Brands. Worth the read! http://bit.ly/9y4qcx by @Brandamentalist Get ch 1+2 Zoom Image

Source: RT @BrandingField: Trend Report - The Visual Language of Brands. Worth the read! http://bit.ly/9y4qcx by @Brandamentalist Get ch 1+2

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Posted 2 years ago
by whatsthebeef

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Thinking about compiling a (public consensus based) list of great Arabian brands… Firstly, any Twitter Juror nominations for Judging Panel?
@DanDimmock

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Posted 3 years ago
by whatsthebeef

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Best Global Brands

“Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that”


I know, completely labouring the point now, but with history showing “that a recession can be an auspicious time to invest in a brand” and with examples of the world’s most successful brand campaigns and launches borne during troubled times, right now there isn’t a better time to plot marketshare dominance.

Also, worth highlighting (a very reliable source) but BMW’s ‘Ultimate Driving Machine’ originated out of a brand workshop, as part of the overall core repositioning of the brand, not out of a campaign led Ad planning session!

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Posted 3 years ago
by whatsthebeef

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£27.4bn wiped off the value of top brands

The global economic crisis has wiped $50 billion (£27.4bn) off the value of the top global brands in the first weeks of September, according to a new report from Brand Finance. The Global 500 report reveals that in the eight months to the end of August a total of $67 billion (£36.3bn) had been stripped off the brand value of the top 100 brands. Of the brands affected in the September fallout, 80 per cent were financial brands. They included Citibank, Goldman Sachs, JP Morgan, UBS, AIG, Deutsche Bank and Credit Suisse.

— Source: UTalkMarketing.com

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