![What’s in a name? A lot. And experts say that it is going to be a while before people around the world start calling Burj Dubai, “Burj Khalifa.”
“Abed Bibi managing partner of branding agency Wolff Olins in Dubai, agrees. “I think this was a very good move to show the connection between the cities [in the UAE], which is great. It will only boost the UAE and not any particular city. So I think the strategy worked well,” he says.”
Source: What’s in a name? / KippReport.com](http://29.media.tumblr.com/tumblr_kvrugjiv4H1qz75uno1_250.jpg)
What’s in a name? A lot. And experts say that it is going to be a while before people around the world start calling Burj Dubai, “Burj Khalifa.”
“Abed Bibi managing partner of branding agency Wolff Olins in Dubai, agrees. “I think this was a very good move to show the connection between the cities [in the UAE], which is great. It will only boost the UAE and not any particular city. So I think the strategy worked well,” he says.”
Source: What’s in a name? / KippReport.com
“UAE — As the tallest building in the world launches on to the world’s stage, the agency behind the brand’s development, The Brand Union, explains the creation of its new strategy for Burj Dubai (Burj Khalifa) to become “a living wonder”…”
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