Posts tagged with Crisis

1 Notes

Caught on Camera: World’s Worst Employee?
Eric Markowitz, inc.com
FedEx’s response to one of its employ­ees chuck­ing a cus­tomer’s com­put­er mon­i­tor over a six-foot fence shows how your com­pa­ny should respond to a PR dis­as­ter.If you haven’t seen it yet, here’s a 21-sec­ond video that’ll make yo…

RT @IncMagazine: Lessons learned from a PR fiasco: http://t.co/axz81F92 #FedEx http://flpbd.it/YgGD

Caught on Camera: World’s Worst Employee?
Eric Markowitz, inc.com

FedEx’s response to one of its employ­ees chuck­ing a cus­tomer’s com­put­er mon­i­tor over a six-foot fence shows how your com­pa­ny should respond to a PR dis­as­ter.

If you haven’t seen it yet, here’s a 21-sec­ond video that’ll make yo…

RT @IncMagazine: Lessons learned from a PR fiasco: http://t.co/axz81F92 #FedEx http://flpbd.it/YgGD

Notes

Is the ‘Helios’ destined for the scrap heap?

In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face?

Read on: The Identity Forum

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