Caught on Camera: World’s Worst Employee?
Eric Markowitz, inc.comFedEx’s response to one of its employees chucking a customer’s computer monitor over a six-foot fence shows how your company should respond to a PR disaster.
If you haven’t seen it yet, here’s a 21-second video that’ll make yo…
RT @IncMagazine: Lessons learned from a PR fiasco: http://t.co/axz81F92 #FedEx http://flpbd.it/YgGD
In a digital era — as BP attempts to shift assets, ‘cap’ expenses, restore reputation and rebuild trust — is it possible the global giant has invested enough in its brand and identity to be able to recover, without having to change face?
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