Posts tagged with FastCompany

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Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.
Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

30 Notes

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.
From The Case For Girls

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.

From The Case For Girls

9 Notes

In an experiment I describe in my new book, Brandwashed, 200 people were asked to walk randomly around in a large hall. A few moments into the experiment, five volunteers were instructed to move in a clockwise direction. They were told to do so without making any announcements or drawing attention to themselves. Within seven minutes, everyone was walking in the same direction.
‘Facebook’s 880 Pages About You!’ by Martin Lindstrom http://flpbd.it/GucO

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Design thinking won't save you

(but it really might help)

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“The 2011 Most Innovative Companies” http://bit.ly/g58LUK Zoom Image

“The 2011 Most Innovative Companies” http://bit.ly/g58LUK

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We’ve made our feelings clear about companies crowdsourcing design. Most of the time it doesn’t work out for either party, and it results in designers getting screwed for basically creating free advertising for the brand that goes their own way in the end.
Source: FastCompany.com

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RT @FastCompany “Ford CEO Alan Mulally Wants Dealerships Like Apple Stores, Cars as Killer Apps”

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“The World’s Most Innovative Design Companies” (via @FastCompany)

1. BMW Group Designworks-USA

Cars are only one of the roads this consultancy travels. Top 50 No. 25

2. Ideo

From childhood obesity to climate change, no challenge is too daunting for this iconic firm. Top 50 No. 35

3. Rockwell Group

David Rockwell’s set design for the Oscars was such a smash he’s doing a sequel. His Walt Disney Family Museum in San Francisco opened to plaudits. Ditto, the Ames Hotel in Boston. And Sin City’s financially fraught CityCenter is grounded by Rockwell’s tree-house-like creation.

4. Pentagram

The firm dazzles for its partners’ range of work, from Lisa Strausfeld’s intuitive interface for the Litl netbook to Abbott Miller’s elegant identity system for the Art Institute of Chicago.

5. Ammunition

It ping-ponged from designing Barnes & Noble’s hot e-book reader Nook to developing high-performance earphones for celebrity clients such as Lady Gaga and Dr. Dre.

6. Fuseproject

In addition to new lamps for Herman Miller, new Jawbone headsets for Aliph, and the world’s fastest production-electric motorcycle for Mission Motors, Yves Béhar and his team got frisky, with a bunny-eared sex toy for Jimmyjane and an eco-friendly underwear venture with PACT.

7. Frog Design

When it wasn’t helping bring wireless communications to rural communities in sub-Saharan Africa and South Asia, Frog was planning workshops for MTV and the Bill & Melinda Gates Foundation to help kids brainstorm, peer to peer, on how to pay for college.

8. Potion

In 2009, Potion produced interactive installations that get computing out of the box: four for Chicago’s Museum of Science and Industry and two for New York’s Museum of Jewish Heritage. One used iPod Touch devices to upgrade audio guides, and synced headsets for visitors in the same area to make the museum experience more social.

9. Attik

This London firm gets the systems thinking that’s vital for executing large-scale projects. Its reboot of Coca-Cola’s brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients.

10. WET Design

Its Dubai Fountain is now the world’s largest, with jets that shoot a record 50 stories high. Vegas boasts Lumia, the only fountain lit during the day (with stage lights, a first), and Focus, the world’s widest water wall (280 feet wide, 24 feet high). WET’s own campus has Los Angeles’s first permeable grass parking lot, meaning rainwater is captured and reused.

Source: FastCompany / Most Innovative Design Companies

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“Things are changing. Great ideas are not only coming top-down; they’re coming from interns, they’re coming from customers sharing their best ideas out of love for your brand (like Dell Idea Storm), from ethnography in third world countries. Innovation is about inspiration coming from continuously listening for the unexpected which can come at anytime from anywhere; nothing linear about that!”

Innovating Innovation: The Best Ideas Can Come From Anywhere

Joel Rubinson, Wed Jun 17, 2009 at 1:41 PM

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“Ten Things to Demand From Design Thinkers”

BY MARK DZIERSK, Tue May 26, 2009 at 6:29 PM

“Today we are facing many tough problems in business, in our communities, and in our society as a whole. This pliable and effective methodology is truly part of the answer. Consequently, it has migrated into the mainstream. It can be a great boon to problem solving, but it’s not without its pitfalls.

Here are ten things to get you need to know to make design thinking work for you…”

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100 Most Creative People in Business / No.6 Sandy Bodecker

Sandy Bodecker

Vice president of global design, Nike

Sandy Bodecker, 56, believes inspiration is everywhere. Last year, his team found what they were looking for in suspension-bridge cables. The result: the revolutionary Flywire technology, and the lightest and strongest high-performance footwear ever. Before he became Nike’s first VP of global design, in 2007, Bodecker built powerful brands in two sports that had resisted the swoosh: soccer and skateboarding. Even after his big promotion, he designed a sleek black skateboard sneaker with white embroidery. “We’re always thinking about what we can do with a design now that wasn’t possible in the past,” he says. - by Anne C. Lee

Source: The 100 Most Creative People in Business / FastCompany

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