RT @idApostle The Branding Source: New logo: Findus http://j.mp/oSQD55 #branding #logo #design
Posts tagged with Logo
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Reblogged gregmelander:
THE LOGO EXPLAINED
Phil Knight of Nike explains on the Oprah show how the swoosh was born. via emilyunrelated
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How Low Can Your Logo?
“The logos with the most “thumbs-down” (the good kind of bad) will move on to round two. The reigning champions will be crowned by our high-brow, never so-disreputable judges.”
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
Where’s the dislike button? Really not sure whether this is a clever digital strategy, or whether the CEO forgot to run stakeholder interviews, and is now quickly back peddling… Thoughts?
(Source: facebook.com)
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RT @LogoDesignLove: Brand identity for Swedish pharmacy Apotek: http://bit.ly/90nCvv (on@grafikcache)
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Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.
Other than the decision to introduce a medical ‘plus’ sign, what I find particularly interesting, is that their domain name has dropped ‘Lomb’ completely.
Too, this solution does remind me of Wolff Olin’s Smith & Nephew identity - a B2B brand I know all too well. The decision was to drop the medical ‘plus’ sign for an ‘ampersand’. It worked.
Ah, the power of punctuation!
Source: ‘Bausch & Lomb unveils new logo’,
Rochester Business Journal
The ‘evolution’ of the brand identity.
What a failing brand needs, a ‘cheap’ and ill-considered PR stunt?
“After the end of the online vote, in which 19 116 people participated, MIG announced the new logo of Olympic Airways. Winners are Yannis Papatanasiou and Panos Triandafilopoulos, who based their design on the aerodynamic letters.
The website www.oalogo.gr, where the three designs were shown, from which users had to pick one, was seen by 38 856 people. The two winners received 11 652 votes from nearly 20 000. Yannis Liveris’ project received 4,992 votes and Spiros Gangas’ project – 2,472.
“In order to design the new logo, WE DECIDED to make a more modern version of the old logo -– with more aerodynamic look of the letters, which are in dark blue color. We changed the black color to deep blue in the Olympic rings and added Green, which represents the Greek nature. We gave volume and shine to the colors and bordered the rings with a metal borderline,” say Yannis Papatanasiou and Panos Triandafilopoulos.
On Wednesday, July 8, the names of 50 voters will be announced, who will receive two way tickets as a present from MIG. Olympic Airways planes will fly with the new logo from October 1, 2009.”
Source: The new rings of Olympic Airways
Prediction: 18 months or when a new CEO is appointed. Whichever comes first.
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D. Marr, Vision: A Computational Investigation into the Human Representation and Processing of Visual Information, W. H. Freeman and Co., 1982, ISBN 0-7167-1284-9.
Source: 2D or 3D? by Marco Rezende, Identity Forum
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On February 3rd, the New York Knicks lost to the Boston Celtics. Third-string point guard Jeremy Lin played just over six and a half minutes. He missed all three of his shots and...
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NYC by Joseph Holmes.
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SUBMISSION: Spinny’s Supermarket in Dubai. Where the fruit and veg are always displayed neatly…and where beauty and impracticality meet.
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