Reblogged gregmelander:
FUTURE BRANDED EXPERIENCESThe best brands say user experience design and marketing in the same breath. We know the best user experiences sell themselves through word of mouth as walking billboards. via berenicering
Posts tagged with Marketing
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
Where’s the dislike button? Really not sure whether this is a clever digital strategy, or whether the CEO forgot to run stakeholder interviews, and is now quickly back peddling… Thoughts?
(Source: facebook.com)
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RFID Bracelet Brings Facebook To The Real World
Visitors at the Coca Cola Village Amusement Park in Israel got a taste of Facebook in the real world when they were handed RFID-enabled Facebook bracelets. These bracelets allowed people to login into their Facebook accounts and then “like” the various attractions and recreational activities in the amusement park that would show up on their Facebook profiles. And since “tagging” is a big feature in Facebook, all the visitors had to do was flash their bracelets when the resident photographer takes their photo which would auto-tag them in the uploaded image on Facebook.
Watch a video about the project here.
via PSFK and The Daily What
Source: Christian Paul Stobbe
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Companies start to make a pitch with Islam in mind
“Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging.
Source:
Advertisers Seek to Speak to Muslim Consumers
IHT, Technology and Media
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According to the recently conducted Nielsen Global Online Consumer Survey, in the UAE, 95% of Internet consumers trust recommendations from people they know, making word of mouth the most trusted medium. From over 25,000 Internet consumers surveyed from 50 countries, results showed that recommendations by personal acquaintances and opinions posted by consumers online have been voted as the most trusted forms of advertising globally. Nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70%) trust consumer opinions posted online, the survey revealed.
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My Comment:
“A couple of thoughts: Firstly, I think, the ability to compete against the ‘big boys’ isn’t necessarily about investing money (reduced or not) in traditional marketing, advertising and PR efforts. Along with the opportunities the downturn continues to reveal to small businesses, the way in which brands communicate their reputation is simultaneously changing too.
Secondly, many big brands that you refer to as disappearing from the high street, haven’t necessarily left rich-pickings for smaller, nibble businesses to simply glide in and pick up. The markets have changed. Demand, is at an all time low, and in many cases has quite simply dropped out.
Time can deliver a great ROI too. If one is smart about it, the investment of time can certainly outweigh that of cost. When combined with a true appreciation that the once traditional model of PRing, exhibiting and DMing (in hope) has changed considerably — it will allow our smart thinkers to innovate, discover and communicate directly with new and lucrative marketing opportunities. It’s exciting.”
Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy.
Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds, I have noticed a worrying vacuum or, in the wider context of things, an opportunity well worth exploiting.
It is undeniably tough out there – clearly illustrated by frugal cost-cutting, unpaid leave, head-count freezing and many other cautious, overhead reducing activities. However, I am amazed at how so many senior managers are undervaluing the importance and holistic benefits of a clear marketing and business development strategy.
On mass, agencies already on the verge of collapse have started advertising vacancies for generic new business positions. Their posts command applications from candidates who can guarantee a rolodex of clients and qualified leads. In return they offer little more than the most basic salary, an unclear future and very little, if any, security. They too often rely on badly managed and out-of-date contact lists and assign the task of cold-calling to reluctant if not actually telephobic staff, or outsource it to apathetic third-party telephonists.
How then can consultancies expect to grow, during a time when salaries are cut, morale is at an all time low and unpaid leave is encouraged? The answer, I suggest: Agency leaders themselves need to start thinking outside of the box.
Continue reading my post on BrandRepublic.com / Blogs / …
“How Marketers Can Cope With Consumers’ Newfound Frugality” by @AviDan
To Survive and Prosper, Marketers Must Rethink Everything
by Avi Dan, AdAge.com, Published: May 19, 2009“If today’s frugality and shrinking markets are the new normal, are marketers ready for it?
Consumers make up 70% of GDP, and that figure has contracted 5% since the start of the recession. Yet it’s not the image in our rearview mirror that’s worrisome; it’s the prospect of permanent consumer retrenching. Wages and benefits accounted for 68% of household income in the past, with the rest made up of other forms of income, and in particular rising asset values. But with wages frozen and asset values declining, is a smaller economy the new norm?…”
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ABOUT THE AUTHOR
Avi Dan is a marketing consultant with 30 years’ experience in business, brand and strategy for flagship consumer brands who specializes in business development for communications and marketing-services companies.—
Comment:
I get excited when an acquaintance ‘pops’ up in my inbox, this time c/o AdAge.com’s daily newsletter.
New York based marketing/new business expert Avi Dan (who I first met c/o Havas in Barcelona) has written a really interesting piece focusing on change of buying behaviour and CMO’s needing to really ‘Rethink’ their approach… [DD]
Self-promotion rule 1: Avoid scrutiny.
Source: CR Blog / Words To Work By Poster Project
Particularly enjoyed the following blog comment:
Shame one of the rules wasn’t “I will come up with an original way of displaying my work and not resort to cliché”. — elstob, 07/Apr/09, 11:25 am
46 days and counting…
Soul Traders:
How Honest People Lost Out to Hard Sale
by Jonathan Gabay
Availability : 46 days until publication
Whoa, vital statistics…
• 94% the wealth acquired in the next four years, will be acquired by women
• 69% of household health decisions are made by women
• 74% of all NBA & NFL apparel is purchased by women
• 91% of new home decisions are made by women
• 81% of grocery decisions are made by women
• 60% of the online population are women
• 62% of all workers are women
• 66% of PCs purchases are made by women
• 92% of vacations destinations are made by women
• 65% of new car purchases are made by women
Source: she-conomy.com
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"What's the beef?" by Dan Dimmock is licensed under a
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Disclaimer: The opinions expressed on this website are my own and do not necessarily reflect the views of my clients, associates, colleagues or the company I work for.
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This Thing Looks Like That Thing of the Day: Over 100,000 notes for a photo of a dog that resembles a hairy penis? Real mature, you guys. Real mat—hehe. He looks like a penis.
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On February 3rd, the New York Knicks lost to the Boston Celtics. Third-string point guard Jeremy Lin played just over six and a half minutes. He missed all three of his shots and...
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NYC by Joseph Holmes.
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