Posts tagged with NYTimes

Posted 1 year ago
by whatsthebeef

Short URL

6 Notes

Bookmarked for later: Susan Saladoff’s documentary “Hot Coffee” uses the case of Stella Liebeck, the Albuquerque woman who spilled coffee on herself and sued McDonald’s, to explore America’s justice system. Source: A look at Sundance / NY Times Zoom Image

Bookmarked for later:

Susan Saladoff’s documentary “Hot Coffee” uses the case of Stella Liebeck, the Albuquerque woman who spilled coffee on herself and sued McDonald’s, to explore America’s justice system.

Source: A look at Sundance / NY Times

Tags

Posted 1 year ago
by whatsthebeef

Short URL

Notes

Companies start to make a pitch with Islam in mind “Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging. Source: Advertisers Seek to Speak to Muslim ConsumersIHT, Technology and Media Zoom Image

Companies start to make a pitch with Islam in mind

“Islamic marketing,” some experts say, is the next wave in branding, and now, as the holy month of Ramadan begins, activity is surging.

Source: 
Advertisers Seek to Speak to Muslim Consumers
IHT, Technology and Media

Tags

Posted 1 year ago
by whatsthebeef

Short URL

7 Notes

Lounge Chair and Ottoman, by Charles & Ray Eames, 1956. “Heroes and Villains in the Pantheon of Design” by Alice Rawsthorn, NY Times Zoom Image

Lounge Chair and Ottoman, by Charles & Ray Eames, 1956.

“Heroes and Villains in the Pantheon of Design” by Alice Rawsthorn, NY Times

Tags

Posted 2 years ago
by whatsthebeef

Short URL

3 Notes

I need a better word than unprecedented or amazing to describe what’s happened with the text-message program.

Roger Lowe, a Red Cross spokesman, on a campaign that has brought in $22 million in pledges since the earthquake in Haiti.

Quotation of the Week // New York Times

Tags

Posted 2 years ago
by whatsthebeef
via nevver

Short URL

95 Notes

NYTimes: Bob Noorda Is Dead at 82; Designer Took Modernism Underground Reblogged: nevver Dead at 82, Bob Noorda

NYTimes: Bob Noorda Is Dead at 82; Designer Took Modernism Underground

Reblogged: nevver

Dead at 82, Bob Noorda

Tags

Posted 2 years ago
by whatsthebeef

Short URL

Notes

Reading: “Microsoft’s Search for a Name Ends With a Bing” / NY TimesAdditional resources:• Positioning By Al Ries, Jack Trout A couple of chapters worth taking note of include:Chapter 5. You Can’t Get There from Here A competitor has no hope of going head-to-head against the position IBM has established in computers. Many companies have ignored this basic positioning principle and have suffered the consequences. Chapter 7. Positioning of a Follower What works for a leader doesn’t mercenarily work for a follower. An also-ran must find a “creneau” or hole in the mind not occupied by someone else. • QuickMBA / Marketing / Positioning

Reading: “Microsoft’s Search for a Name Ends With a Bing” / NY Times

Additional resources:


• Positioning By Al Ries, Jack Trout
A couple of chapters worth taking note of include:

Chapter 5. You Can’t Get There from Here

A competitor has no hope of going head-to-head against the position IBM has established in computers. Many companies have ignored this basic positioning principle and have suffered the consequences.

Chapter 7. Positioning of a Follower

What works for a leader doesn’t mercenarily work for a follower. An also-ran must find a “creneau” or hole in the mind not occupied by someone else.

• QuickMBA / Marketing / Positioning

Tags

Posted 2 years ago
by whatsthebeef

Short URL

Notes

“Site Lets Writers Sell Digital Copies”



“Scribd hopes its more open and flexible system will give it a leg up on Amazon, which has become the largest player in the burgeoning market for e-books. Amazon sets the retail price for books in its Kindle store and keeps the majority of the revenue on some titles, which has publishers worried that Amazon is amassing too much control over the nascent market. Amazon also allows those books to be read only on its Kindle devices and in Kindle software on the iPhone.”

— Source: Site Lets Writers Sell Digital Copies, The NY Times

Tags

Posted 2 years ago
by whatsthebeef

Short URL

Notes

“Data, Not Design, Is King in the Age of Google”


“Douglas Bowman left his position as top visual designer at Google and said that designs there lived or died by data on consumer responses. He now is creative director at Twitter.”


“CAN a company blunt its innovation edge if it listens to its customers too closely? Can its products become dull if they are tailored to match exactly what users say they want? These questions surfaced recently when Douglas Bowman, a top visual designer, left Google.”

“Mr. Bowman’s main complaint is that in Google’s engineering-driven culture, data trumps everything else. When he would come up with a design decision, no matter how minute, he was asked to back it up with data. Before he could decide whether a line on a Web page should be three, four or five pixels wide, for example, he had to put up test versions of all three pages on the Web. Different groups of users would see different versions, and their clicking behavior, or the amount of time they spent on a page, would help pick a winner.”



Source: NY Times / Article by MIGUEL HELFT, Published: May 9, 2009

Tags

Posted 3 years ago
by whatsthebeef

Short URL

Notes

Ad Agencies Create and Market Their Own Brands


MrsO.org / Michelle Obama Fashion and Style

Source: Ad Agencies Fashion Their Own Horn, and Toot It, NYTimes.com

Tags

Posted 3 years ago
by whatsthebeef

Short URL

Notes

Just picked this up, c/o the SavvyAuntie on Twitter — a narrated slideshow by NY Times photographer Bill Cunningham showing the vibrancy of autumnal colours, styles and fashion currently on show on the streets of New York City.13 days and counting… Zoom Image

Just picked this up, c/o the SavvyAuntie on Twitter — a narrated slideshow by NY Times photographer Bill Cunningham showing the vibrancy of autumnal colours, styles and fashion currently on show on the streets of New York City.

13 days and counting…

Tags

Likes