Posts tagged with New

Posted 2 years ago
by whatsthebeef

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Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign. “Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement. Other than the decision to introduce a medical ‘plus’ sign, what I find particularly interesting, is that their domain name has dropped ‘Lomb’ completely. Too, this solution does remind me of Wolff Olin’s Smith & Nephew identity - a B2B brand I know all too well. The decision was to drop the medical ‘plus’ sign for an ‘ampersand’. It worked. Ah, the power of punctuation! Source: ‘Bausch & Lomb unveils new logo’, Rochester Business Journal The ‘evolution’ of the brand identity. Zoom Image
Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.
“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.

Other than the decision to introduce a medical ‘plus’ sign, what I find particularly interesting, is that their domain name has dropped ‘Lomb’ completely.

Too, this solution does remind me of Wolff Olin’s Smith & Nephew identity - a B2B brand I know all too well. The decision was to drop the medical ‘plus’ sign for an ‘ampersand’. It worked.

Ah, the power of punctuation!

Source: ‘Bausch & Lomb unveils new logo’, 
Rochester Business Journal

The ‘evolution’ of the brand identity.

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Posted 2 years ago
by whatsthebeef

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Dubai-based branding agency creates a new identity for the ICC’s Global AIDS Initiative

Think Wise


“Earlier in the year, Breathe, the Dubai-based independent brand consultancy, were commissioned by the International Cricket Council (ICC), to develop a top-line strategy, naming and brand identity programme for THINK WISE – a global partnership initiative between the International Cricket Council (ICC), UNAIDS, UNICEF and the Global Media AIDS Initiative (GMAI).

Using the power of cricket to help tackle key issues around HIV and AIDS, THINK WISE has been designed to encourage and motivate safer behaviour and tackle stigma against people living with HIV throughout the world’s diverse network of cricket playing countries. The initiative utilises the role that sport plays in helping to bring people together to tackle key issues and encourage social change.

THINK WISE was launched at this year’s ICC World Twenty20 cricket tournament in London, with 2009 also marking ICC’s Centenary.”

Source: Press Release, Breathe Branding creates a new identity for the International Cricket Council’s Global AIDS Initiative

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