Posts tagged with Nike

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Reblogged gregmelander:

THE LOGO EXPLAINED
Phil Knight of Nike explains on the Oprah show how the swoosh was born. via emilyunrelated Zoom Image

Reblogged gregmelander:

THE LOGO EXPLAINED

Phil Knight of Nike explains on the Oprah show how the swoosh was born. via emilyunrelated

1 Notes

100 Most Creative People in Business / No.6 Sandy Bodecker

Sandy Bodecker

Vice president of global design, Nike

Sandy Bodecker, 56, believes inspiration is everywhere. Last year, his team found what they were looking for in suspension-bridge cables. The result: the revolutionary Flywire technology, and the lightest and strongest high-performance footwear ever. Before he became Nike’s first VP of global design, in 2007, Bodecker built powerful brands in two sports that had resisted the swoosh: soccer and skateboarding. Even after his big promotion, he designed a sleek black skateboard sneaker with white embroidery. “We’re always thinking about what we can do with a design now that wasn’t possible in the past,” he says. - by Anne C. Lee

Source: The 100 Most Creative People in Business / FastCompany

Notes

NIKEiDThis week’s number one.See www.creativity-online.comTaking Reebok’s innovative SL idea in to the mobile phone-cam market.

NIKEiD
This week’s number one.
See www.creativity-online.com

Taking Reebok’s innovative SL idea in to the mobile phone-cam market.

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