Zoom Image
Source: masshole:
An interesting insight into brand identity, and confidence in said identity.
Not quite true. I had an interesting conversation with a colleague on this. The conclusion we came to: There are approximately “60” various iterations missing on the right-hand side of this diagram!
Like Citroen, the recently introduced new Pepsi logo is a brandmark iteration designed with an intention to stick out on the modern shelf, and when reading this ‘new age coke war’ review this morning, I found the following really insightful and definite food for thought:
Personally, I do agree with the outcome of the review. For the so called ‘Pepsi Generation’ the new logo does feel a little static and certainly a bit too ‘bland’.
"What's the beef?" by Dan Dimmock is licensed under a
Creative Commons Attribution 3.0 Unported License. Permissions beyond the scope of this license may be available at http://www.whatsthebeef.net/ask.
Disclaimer: The opinions expressed on this website are my own and do not necessarily reflect the views of my clients, associates, colleagues or the company I work for.
On February 3rd, the New York Knicks lost to the Boston Celtics. Third-string point guard Jeremy Lin played just over six and a half minutes. He missed all three of his shots and...
NYC by Joseph Holmes.
SUBMISSION: Spinny’s Supermarket in Dubai. Where the fruit and veg are always displayed neatly…and where beauty and impracticality meet.
102 Notes