Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.

From The Case For Girls

Reblogged createthegroup:

Consumers choose to keep tabs on the brands they love via Twitter, Facebook and dozens of other social media sites

(Source: blog.getsatisfaction.com)

Fig. Three circles of The Hedgehog Concept (Collins,2002)

The Hedgehog Concept:
This comes from Isaiah Berlin’s essay, The Hedgehog and the Fox. The idea is that ‘the fox knows many things, but the hedgehog knows one big thing’ (Collins, 2001:90.) Therefore, the average companies are foxes; they try many things becoming ‘scattered, diffused, and inconsistent’ (Collins, 2001:92.) The hedgehog concept is composed of three circles, which are questions that if answered will give you the single guiding hedgehog principle by which you can run your business. These questions are:

1. What are you deeply passionate about?

2. What you can be the best in the world at?

3. What drives your economic engine? Collins, 2001:96

— Source: Unleash the future: The current environment. Chaos, complexity and the end of certainty (‘Yellow Paper’ / DDB)

Reblogged gregmelander:

100 BEST DESIGN BOOKS OF THE PAST 100 YEARS

What is your favorate design book? Over the past century alone, countless books have been published to make sense of the landscape, language and legacy of graphic design, each exploring a specific facet of this complex ecosystem of visual communication.via August de los Reyes

Reblogged curiositycounts:

Getaround – new social car-sharing service lets you rent out your own set of wheels and borrow others’, another fantastic way to have more by owning less

Reblogged soupsoup:

Reviewing “The Daily”: What are people saying about Rupert Murdoch’s new $30M iPad newspaper?

Photograph by: STAN HONDA/AFP/Getty Image, VS

Reblogged pratt:

Dry-Erase Board Paint for the Home

Reblogged thedailywhat:

Travel Posters of the Day: “24 Hours In…” by Fernando Volken Togni for Oryx Magazine/Qatar Airways.

[doobybrain.]

(Source: thedailywhat)