Like Citroen, the recently introduced new Pepsi logo is a brandmark iteration designed with an intention to stick out on the modern shelf, and when reading this ‘new age coke war’ review this morning, I found the following really insightful and definite food for thought:
Personally, I do agree with the outcome of the review. For the so called ‘Pepsi Generation’ the new logo does feel a little static and certainly a bit too ‘bland’.
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