Posts tagged with Tony Spaeth

Posted 1 year ago
by whatsthebeef

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Launched: July, 2010 Design: Bob Wolf (concept), with Jerry Kuyper and Joe Finochiarro “Because of abuse by people, “pit bull” has become a symbol of fear and danger.  An impressive group of volunteers believe this is unfounded prejudice, and is determined to combat discrimination against loyal and loving animals via “StubbyDog,” a communications campaign soon to be launched. A virtual identity design team contributed (pro bono) an endearing dog, peeking into a window as if rediscovering us, with hope and caution. Beautiful imagery.” — Tony Spaeth, Identityworks.com Zoom Image

Launched: July, 2010

Design: Bob Wolf (concept), with Jerry Kuyper and Joe Finochiarro

“Because of abuse by people, “pit bull” has become a symbol of fear and danger.  An impressive group of volunteers believe this is unfounded prejudice, and is determined to combat discrimination against loyal and loving animals via “StubbyDog,” a communications campaign soon to be launched. A virtual identity design team contributed (pro bono) an endearing dog, peeking into a window as if rediscovering us, with hope and caution. Beautiful imagery.” 

— Tony Spaeth, Identityworks.com

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Posted 2 years ago
by whatsthebeef

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Identityworks: Review - Towers Watson

Credits:
C.E.O. - John Haley
Identity counsel and design - Interbrand; Craig Stout, Creative Dir. (NY)

Source: Identityworks.com

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Posted 3 years ago
by whatsthebeef

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Say hello to Bruce - Tony’s review

New:  Logo , tag line (and unified name)
Launched:  April 25, 2008 

“For this assignment, with admirable loyalty  management returned to Wally Olins, whose 1988 Wolff Olins team had designed Akzo’s reaching man (known in the company as Bruce).  Wally’s post-Wolff Olins firm is Saffron.”

Source: Identity consultant, Tony Spaeth at identityworks.com

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