"What's the beef?"

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Reblogged fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: 72andSunny Target Demo: U.S. younger males. The Ad Folks: From L.A. and Amsterdam, these are the people who brought you K-Swiss sneakers “sponsored by” Kenny Powers. Their Campaign Strategy: With cheeky fake blurbs, this campaign appeals to would-be dads by hyping baby girls as the “high-performance” child. The downloadable configurator app borrows from popular high-performance automobile apps. Your girl as a souped-up Mustang—that’s an equation a guy can love.

From The Case For Girls

(Source: muzzling)

Reblogged kateoplis:

huffingtonpost:

Congrats to Tumblr hitting 1 billion posts! Here are some of our favorite Tumblrs to follow. Plus you can suggest your favorites…

Their favorites include: John Mayer, Joseph-Gordon Levitt, Newsweek, Donald Glover, New Yorker, F*ck Yeah Kitties, Unofficial National Geographic, Garfield Minus Garfield.

Because clearly, these “unique” folks, need promotion. 

Typical!

Yesterday, as I started to play with just the functionality of the site—unsuccessfully trying to sync/iframe ‘the beef’ with its Facebook app—what started off with simple intentions, quickly grew to become a full-blown, all-consuming, digital facelift.

I’m still wishing the ‘/archive’ layout could be used but, until that day, here’s a slightly updated, spruced-up ‘What’s the beef?’.

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