A depository | dɪˈpɒzɪt(ə)ri|
noun ( pl. -ries)
1 a place where things are stored.
23 Notes
What’s the best way to bring in new customers? That question is posed by almost everyone at one point or another, no matter what product or service they’re offering. The common way to attack this problem is to go out and advertise…to redirect attention to your offering and convince people…
Source: RT @AIGAdesign: On attracting new customers by rewarding the ones you have http://bit.ly/aJcUbX RT: Reward the Passionates by @52weeksofux
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My Comment:
“A couple of thoughts: Firstly, I think, the ability to compete against the ‘big boys’ isn’t necessarily about investing money (reduced or not) in traditional marketing, advertising and PR efforts. Along with the opportunities the downturn continues to reveal to small businesses, the way in which brands communicate their reputation is simultaneously changing too.
Secondly, many big brands that you refer to as disappearing from the high street, haven’t necessarily left rich-pickings for smaller, nibble businesses to simply glide in and pick up. The markets have changed. Demand, is at an all time low, and in many cases has quite simply dropped out.
Time can deliver a great ROI too. If one is smart about it, the investment of time can certainly outweigh that of cost. When combined with a true appreciation that the once traditional model of PRing, exhibiting and DMing (in hope) has changed considerably — it will allow our smart thinkers to innovate, discover and communicate directly with new and lucrative marketing opportunities. It’s exciting.”
Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds, I have noticed a worrying vacuum or, in the wider context of things, an opportunity well worth exploiting.
It is undeniably tough out there – clearly illustrated by frugal cost-cutting, unpaid leave, head-count freezing and many other cautious, overhead reducing activities. However, I am amazed at how so many senior managers are undervaluing the importance and holistic benefits of a clear marketing and business development strategy.
On mass, agencies already on the verge of collapse have started advertising vacancies for generic new business positions. Their posts command applications from candidates who can guarantee a rolodex of clients and qualified leads. In return they offer little more than the most basic salary, an unclear future and very little, if any, security. They too often rely on badly managed and out-of-date contact lists and assign the task of cold-calling to reluctant if not actually telephobic staff, or outsource it to apathetic third-party telephonists.
How then can consultancies expect to grow, during a time when salaries are cut, morale is at an all time low and unpaid leave is encouraged? The answer, I suggest: Agency leaders themselves need to start thinking outside of the box.
“To see a race car in your dream, symbolizes your hard driving and headstrong attitudes. It may also reflect your competitive nature and the need to win.”
“To dream that you are driving a race car, represents your fast paced lifestyle. You may be jeopardising your health with your reckless behaviour.”
“To dream that you are good friends with a celebrity, represents your idealized version of someone you know in your life. Perhaps you hope that a real-life friend can act more like a particular celebrity. Consider the qualities that you see in this celebrity and how you want your friends to have those qualities.”
“…slums, indicates a negative outlook deteriorating thoughts and crumbling ideals. You are feeling sorry for yourself and caught up in your own negative thinking. Alternatively, the dream suggests that you have a poor self image.”
— See: www.dreammoods.com
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