Firstly I don’t want brands to talk to me as a friend, I want them to be useful and relevant. Yes, I want them to understand me but I don’t want them to speak as if we had just shared an intimate Shawarma under the bustling glow of Dubai at night.
RT @DanDimmock: Quoted in today’s business press: See Emirates Business 24-7: “In a post-recession era, the butler always does it” http://bit.ly/cnb7iI
According to the recently conducted Nielsen Global Online Consumer Survey, in the UAE, 95% of Internet consumers trust recommendations from people they know, making word of mouth the most trusted medium. From over 25,000 Internet consumers surveyed from 50 countries, results showed that recommendations by personal acquaintances and opinions posted by consumers online have been voted as the most trusted forms of advertising globally. Nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70%) trust consumer opinions posted online, the survey revealed.
Dubai-based branding agency creates a new identity for the ICC’s Global AIDS Initiative
“Earlier in the year, Breathe, the Dubai-based independent brand consultancy, were commissioned by the International Cricket Council (ICC), to develop a top-line strategy, naming and brand identity programme for THINK WISE – a global partnership initiative between the International Cricket Council (ICC), UNAIDS, UNICEF and the Global Media AIDS Initiative (GMAI).
Using the power of cricket to help tackle key issues around HIV and AIDS, THINK WISE has been designed to encourage and motivate safer behaviour and tackle stigma against people living with HIV throughout the world’s diverse network of cricket playing countries. The initiative utilises the role that sport plays in helping to bring people together to tackle key issues and encourage social change.
THINK WISE was launched at this year’s ICC World Twenty20 cricket tournament in London, with 2009 also marking ICC’s Centenary.”
On February 3rd, the New York Knicks lost to the Boston Celtics. Third-string point guard Jeremy Lin played just over six and a half minutes. He missed all three of his shots and...
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