Posts tagged with Wolff Olins

Posted 1 year ago
by whatsthebeef

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No, what is value to you? On Monday, PricewaterhouseCoopers became officially known as PwC, announcing a new brand repositioning, supported by a new brand identity. The identity, designed by Wolff Olins, according to senior Identity Consultant and mentor Tony Spaeth, was launched internally back in May, ‘…allowing more than four months for more extensive application design, implementation and training’.

No, what is value to you?

On Monday, PricewaterhouseCoopers became officially known as PwC, announcing a new brand repositioning, supported by a new brand identity. The identity, designed by Wolff Olins, according to senior Identity Consultant and mentor Tony Spaeth, was launched internally back in May, ‘…allowing more than four months for more extensive application design, implementation and training’.

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Posted 3 years ago
by whatsthebeef

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Identity consultancies — The companies which produces all this identity work, mostly design consultancies with a bias towards graphics, but some PR companies, advertising agencies, marketing consultancies and other specialists too, have not made the job of explaining the identity activity any easier. In fact many of them have compounded the confusion.

Wally Olins, 1995

Source: The New Guide to Identity — How to create and sustain change through managing identity, by Wolff Olins

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