"What's the beef?"

Reblogged wolffolinsblog:

Charles Wright, MD of Wolff Olins Dubai, talks about our forthcoming work with Hero Honda, some of the complexities of resolving brand architecture for auto companies and  insights into working on Tata Docomo. Live on Indian channel, Economic Times.

(Source: wolffolinsblog)

Reblogged wolffolins:

Sharing is Caring

Collaborative consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before.

The movement, pioneered by Rachel Botsman and Roo Rogers, came to notoriety through the book, What’s Mine Is Yours.

From DVDs to cars, collaborative consumption is redefining the concept of ownership. It is a profoundly important movement, marking a huge shift in the way people interact with brands and products but more importantly, how they interact with their own neighbourhood.

Rachel Botsman is giving a talk at the RSA in London this Wednesday 2 February on ‘The Rise of Collaborative Consumption’ and Wolff Olins will be attending, so watch our for tweets live on our twitter feed, @WolffOlins.

To whet your appetite ahead of the main event, we thought we’d share three great examples of collaborative organisations:

The People’s Supermarket

This London cooperative is challenging the might of the big chain retailers that dominate the British retail space. In return for volunteering to work in the shop for 4 hours a month, members of the People’s Supermarket get a 20% discount in the store. So far there’s only one location on Lambs Conduit St but it’s a huge step in the right direction – providing honest, quality food at a reasonable price and fostering a community of like-minded shoppers in central London. Last month, The People’s Supermarket celebrated its 400th member and continues to grow.

http://www.thepeoplessupermarket.org/

@TPSLondon

 

 

Whipcar

Most urban dwellers are familiar with member car sharing services such as Streetcar and Zipcar, but few people are aware of brands like Whipcar.

Unlike Streetcar, which uses its own fleet of vehicles, Whipcar simply provides the infrastructure support to book, insure and pay for rental, but the vehicles belong to other Whipcar members.

Owners can set the rental price and availability of their car and make money from a vehicle that might usually be parked unused on a street for long periods. Renters get to choose from a wide variety of vehicles of makes, models, colours and sizes. What’s more, Whipcar is also a lot more personal than other car sharing services as you actually meet the car owner before you rent.

http://www.whipcar.com

@WhipCar

NeighborGoods

Why spend $100 on a power tool you only use for 10 minutes a year? Whether it’s power tools, baby toys, deckchairs, vacuum cleaners - almost anything can be rented or borrowed from people on NeighborGoods. Just type in your postal code and list items you want to rent or answer requests from those looking for specific items.

http://www.neighborgoods.net

@NeighborGoods

Got a great example of collaborative consumption? Tell us about it @WolffOlins

William Smith (@VenturaBlvd)